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Digital Strategy

At DK Media we truly believe that the make or break of any digital project will be the result of the digital strategy that has been employed. Taking the time to understand our client’s business as well as working with them to create a strategy that exceeds their expectations and delivers significant return on their investment is paramount to everything we do.

A good digital strategy comes from setting measureable goals and developing a detailed plan designed to achieve these goals. DK Media develop a digital strategy in the following ways:

Goal Setting and Planning

We take the time to sit down with our clients to develop a clear picture of what they are looking to achieve and identify opportunities to facilitate these outcomes. DK Media run detailed planning and brainstorming sessions with all project stakeholders with the aim to gaining valuable understanding about our client’s business and their objectives.

DK Media - Putting round pegs in round holes...

Asking the right questions during this process enables us to develop a picture of a business’s operations and identify the key points that will form the cornerstones of their digital strategy. By approaching our clients in this way ensures we find the right solution for each individual client, rather than trying to squeeze their business into a generic model that has the possibility to limit their online potential.

Goal setting and planning
Information Architecture

Information Architechture

The site-mapping and marketing structure is the most key element of any new or ongoing project. On the back of our goal setting and planning phase, DK Media identifies and collates all aspects of the project and plan for them accordingly.

Planning the structure and shape a digital project will take on is an important step in getting the desired results for both our clients and ourselves. We work closely with our clients to ensure this framework is correct and use the outcomes as the basis for all our work moving forward.

Meaningful Reporting

We run a number of great systems that allow us to monitor the current status of our client’s digital marketing efforts. While this data is great for us to get in-depth information, it can be rather daunting for our clients, which is why we have developed a solution that provides information that is relative to our clients.

Our reporting dashboards are set up with an individual client’s goals in focus and all the information contained in this report is directly related to the goals set during the planning phase. Whether it be sales data, social media interactions or value of their PPC spend, presenting information in this way provides our clients with an easy to understand analysis of their project in a format they can relate to.

Meaningful reporting

Once the strategy has been established, design work can begin.
Read about our website design services DK Media provides.

Contact Us

We are a full service digital agency providing original, quality, creative and functional solutions.

Telephone 1300 255 931
Wollongong 203/62 Moore Street Austinmer NSW 2515

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