Wednesday, October 02, 2013
Outhouse is a company located in Nowra NSW that offers competitively priced Plumbing, Waste Water and Septic Supplies online. They came to us recently needing the works! Branding, Digital Strategy, Website design, eCommerce and Digital Marketing.
The target market for Outhouse is plumbers and farmers in rural Australia. With this in mind we started designing some branding concepts.
Here is the new Outhouse logo…
From the outset there was also an idea to include a traditional Aussie character in the logo that would also be used in the web design to guide customers through the site.
Our goals for the Outhouse website design were to be easy to use, intuitive, stylish and inspire consumer confidence. The site also required a secure zone for members to be able to easily log in and access a loyalty pricing scheme.
Here is a sneak peak at the website design…
We are excited to be launching the website soon. Watch this space!
Wednesday, July 31, 2013
Our clients Cenvet recently engaged with us in some graphic design. The project was to create an Information Memorandum for the companies recent share offer. A few copies arrived in the mail today so I thought I would share some images of the final product..
Monday, June 17, 2013
For most people, the Internet is simply an innovative conduit for research and networking. For companies who use the Internet as part of their marketing strategy and business model, however, the story is very different.
As the internet rapidly overtakes all other forms of advertising and forming connections, understanding the language and politics of using digital marketing is a benchmark for success, no matter what kind of company you have. Here's some common web-based marketing terms to take your marketing efforts to the next step.
CTR: CTR, or Click-Through-Rate
Is a way of monitoring advertising success based on the number of individuals who click on a particular link. CTR is generally used in email marketing to track the number of email readers who are engaged by a particular campaign.
Is an online advertising strategy in which an advertiser pays a website owner or company for each click on the advertisement. Despite the perceived cost, PPC involves the idea that the expense of paying for a click is worth the business an advertisement can bring. Google Adwords is a great example of PPC, the ads in the right hand column and at the top of the page are PPC ads.
PR: PR stands for public relations
The practice of sharing information with others for marketing or advertising purposes. In the realm of digital marketing, PR engagements generally involve social media and networking as a way for organisations to reach out to individuals.
ROI: ROI, Return on Investment
Is a term that refers to the profit made on money used for a purpose, such as the money earned on the capital invested in an advertising or marketing venture. ROI can be simple yet effective way of judging a campaign’s profitability.
SEO: Search Engine Optimization, or SEO
s one of the most commonly used terms in Internet marketing. Essentially, SEO is the process of driving a website’s visibility in search results based on the terms used. SEO often involves the commonly used search terms or keywords to create more search engine hits.
SEM: Search Engine Marketing
Is the process of using SEO for marketing purposes. Companies employ SEM by designing the content on their sites to increase web search hits and thus the visibility to their products and services.
SERP: SERPs, or Search Engine Results Pages
Describes the results generated by an Internet search engine. SERPs can refer to a particular page of results or the full list of information generated. In generally, the higher or more frequently a company can appear on SERPs, the more effective their SEM strategies prove to be.
For companies educated in more traditional marketing approaches, the world of Internet marketing can seem too complex to be useful. However, web-based marketing and advertising is the strategy of the moment and it is important for corporations to embrace this rapidly developing trend.
DK Media a website design and web development company located in Wollongong and Sydney is excited to help your business put these Internet marketing terms and tactics to work to increase your company’s profits in an effective and highly practiced way. With years of experience helping companies expand their customer bases and grow revenue, DK Media can find the digital solution best suited for you.
Monday, May 20, 2013
Conversion optimisation goes a step further from search engine optimisation and can be used to get the most out of your current digital marketing efforts. Convert more of your website visitors into customers without affecting your marketing budget. Lead generation is the main focus for any big or small business and the rate of conversion is important. Here’s a couple things we prioritise when it comes to optimising a website to deliver results.
First and foremost, your website designers should be clear about the purpose of the website. When a potential customer visits your website, they have certain expectations in their mind and they are willing to take action to get their expectations fulfilled. Every element in your website should be professionally designed, should take your target markets expectations into consideration and should be laid out in a simple yet effective structure, this will ultimately assist with their decision making.
Web design says a lot more then we think it does. Good designers know how every detail related to the business is important to the design of the website. When hiring a website designer, make sure you select the one who seems most interested in your business. Make sure your website designer understands the psychology of your target audience. If you already have a website, you can still seek help and advice from an expert to analyse your website and suggest some changes that can improve the conversions drastically.
Relevant content equals Relevant Traffic
The most important aspect to consider whilst aiming for conversion improvement is to identify with your target audience. People behave differently so it’s important to react to the needs of your potential customers. Undirected marketing efforts will result in lots of traffic but if it’s not relevant, it’s of no use. By delivering relevant content will result in relevant traffic.
This time rather than spending more money on marketing efforts, spend some time on evaluating the results of current marketing methods. Be proactive, monitor, make changes and you will be able to see a difference in your conversion rate.
Tuesday, April 02, 2013
Today we're stoked to be taking the wraps off our new website. The site has been a long time coming, but has been a massive undertaking filled with all new content which better explains the end-to-end list of services DK Media offer our clients.
Did you know that DK Media are able to help you plan and deliver on all things digital for your business.
Our solutions include:
The site is completely responsive, so no matter whether you're looking at it on your desktop, iPad, phone, kindle or playstation the site will give you an optimised viewing experience and information will be easy for you to find.
We have an updated project portfolio showcasing some great examples of our work and a new case studies section which goes into more details on some of our bigger projects. Stay tuned to this area of our site as we'll be adding to this over the coming months.
Wednesday, January 09, 2013
After a crazy end to 2012 and relaxing Christmas and New Years break, the DK Media team are back bigger and better than ever and set to smack 2013 right between the eyes!
We have some big things planned for this year, including a brand new website and even more great services all bundled in with the great service and fun you've come to expect from DK Media!
Friday, December 07, 2012
We would like to thank all our clients for letting us be part of their success in 2012. We have some BIG plans for 2013 and some even bigger projects we'll be working on, so we are expecting 2013 to be a great year. Have a Merry Christmas and a Happy New Year... Thanks!
Thursday, November 01, 2012
Well, it's that time of the year, and we've decided that in 2012, the DK Media team are going to grow a mo' in the interests of promoting mens health and raising money for this very worth cause. This isn't some "annoy the missus" project, but a cause dear to the team at DK Media.
We would love for you guys to get behind this great initiative and sponsor the DK Media Movember team.
In addition to the donations made to Team DK, we will be donating $10 from every sale we make this November.
Get behind us, we're growing Mo's and donating dough!
Thursday, September 13, 2012
What would you say if I said you can have a website that is optimized to work across desktop and mobile devices for the same price as a traditionally developed desktop site? The answer is you can, and we are doing it right now.
You have probably seen a few posts by DK Media recently talking about responsive design and wondered what the heck we have been talking about. Put simply, the idea behind responsive design is that the site is developed to the ideal user experience for the device they are using to view your site.
It's no secret that there are A LOT of people out there using smartphones and tablets these days. These devices give us an easy way to access the internet and search for whatever it is we are looking for.
Your online business is being exposed to this mobile customer/client base and it's important that the experience they have on your site is a positive one. A site that enables an unrestricted experience for a user to perform the action they came to your site for is crucial.
An interesting statistic from ComScore released in June 2012 predicts that by the year 2014 mobile Internet users will overtake traditional desktop users. This means the need for a quality mobile experience is now more important than it has ever been. (http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6)
The prevalence of mobile use for the web also means that search on these devices is on the increase. According to this infographic compiled by StartApp mobile search accounts for 40% of local searches are conducted on mobile devices and an 11.5% click-through rate for mobile optimized sites. Again, the information on this graphic shows an ever-increasing mobile usage rate overtaking the good old desktop.
It is really not good enough to have a stripped down version of your site for mobile users, or to assume you know what your clients want from your site. This is both insulting to mobile users and is the website equivalent of "cutting off your nose despite your face".
A responsively designed and developed site will respond to whatever device your site users are on and allows you to offer your user base a fully featured website designed to enhance their experience on your site.
Some key responsive considerations are:
All this on your site without the need to develop several different versions of the same pages or complicated and expensive versions for the million of internet browsing options out there.
Want to see this in action? Here's a link to our most recently responsively developed site for Naturally Skin Deep Beauty Clinics. Take a look at it on your phone, tablet and laptop. If you're on a desktop, scale the size of your browser window and see what happens.
Here are some more great examples of responsively designed sites from .net magazine to get you excited.
How long has it been since your site design was last reviewed? Is it servicing your mobile and desktop users as well as it should be?
Now is the time to meet with your web developer and discuss your options around implementing a mobile-ready web experience for the growing number of clients and potential customers out there ready to do business with you.
Wednesday, August 01, 2012
We would like to take this opportunity to advise you of some exciting changes to our company and the improvements we have put into place, extending to our customers an enhanced digital service.
As a business owner, you should be are aware of the detrimental effects not having a sound plan for your online presence has on your profitability and bottom line. In order to mitigate the risk of having static or stale virtual real estate, we have developed a more agile and adaptive business model to help our clients improve their existing online offerings and stay ahead of the game with their digital strategy.
As of today, 1st August 2012, Designko will begin trading under the new name - DK Media.
Why DK Media? We feel that DK Media is a name that incorporates a broad range of services and more accurately represents our approach to projects in the digital space. Whilst still maintaining the historical ties to Designko, DK Media frees us from the stigma of being pigeonholed as a design-only business and allows us to deal with the broader array of tools at our disposal to assist in the improvement of our client’s digital presence.
DK Media seeks to leverage over 20 years experience in the digital arena and provide our clients with a complete end-to-end service encompassing strategy, planning, implementation and analysis. It is also our expectation that we will be able to work with existing clients on tasks they may never have thought to work with us on in the past.
We are committed to providing all our clients with outstanding service and developing a closer working relationship that sees us acting in partnership with our clients, rather than just being a service provider.
We are dedicated to building our existing client relationships and getting further involved with our clients and their business, working together to help them maximise their potential exposure and reach from the ground up.
We are dealing in the fast-paced and dynamic online environment and as such we need to be adaptive and able to respond to changes in the digital landscape immediately.
DK Media’s approach to new and existing work will be different than what it has been in the past. While we have always looked for opportunities to help our clients, DK Media has been founded with a determination to forge long-lasting and fruitful partnerships with our clients.
With this in mind, we are looking to approach every project and scenario with a clear definition of the “Bigger picture” and make sure our clients understand what effect each element or piece of work we undertake will have as well as demonstrating how this will improve on whatever they currently have in place.
Our in-house skillset places us in the unique position to not only plan and create strategy with our clients, but also see these ventures through to completion.
Define, Design, Develop & Deploy. These 4 words describe the DK Media ethos at a high level. How these 4 core services are mixed and managed is dependent upon the specific requirements of our client and their objectives for the business. This is a cyclical process that will continue throughout the duration of our relationship with our client. To explain these points further:
We sit down with our client and discuss their business. It’s that simple! From our conversations and interactions with our clients we are able to form a picture around the things they are doing well, where they are experiencing pain and identifying opportunities for improvement.
This stage deals more with the shaping of ideas and compilation of our thoughts around the elements that we will bring together to make the client’s online strategy a reality.
Traditionally this has been where much of our work has begun, by introducing the earlier two stages, we feel that the outcome of the work from this stage will have a far greater purpose and provide our clients with a greater return on investment than ever before.
Here we hit the ‘GO’ button and begin to track the effectiveness of our efforts. Our work doesn’t stop here, in fact, it really is only the beginning. Upon deployment, we carefully monitor and analyse the interaction and response to the work we have implemented and provide you with our analysis of this as well identifying areas for further development and improvement.
This is by no means a finite list of DK Media’s services, however, it provides a good cross-section of the services on offer and available to all our clients
We would love the opportunity to speak more with you about how DK Media can help you to improve the return from your digital assets. Get in touch with us and we’ll get together for a coffee.
Our new email addresses: Brendon: email@example.com | Craig: firstname.lastname@example.org
We look forward to you all being a part of this exciting new chapter for our business and improve your current digital presence.