Conversion Optimisation

Monday, May 20, 2013


Conversion optimisation goes a step further from search engine optimisation and can be used to get the most out of your current digital marketing efforts. Convert more of your website visitors into customers without affecting your marketing budget. Lead generation is the main focus for any big or small business and the rate of conversion is important. Here’s a couple things we prioritise when it comes to optimising a website to deliver results.

Web Design

First and foremost, your website designers should be clear about the purpose of the website. When a potential customer visits your website, they have certain expectations in their mind and they are willing to take action to get their expectations fulfilled. Every element in your website should be professionally designed, should take your target markets expectations into consideration and should be laid out in a simple yet effective structure, this will ultimately assist with their decision making.

Web design says a lot more then we think it does. Good designers know how every detail related to the business is important to the design of the website.  When hiring a website designer, make sure you select the one who seems most interested in your business. Make sure your website designer understands the psychology of your target audience. If you already have a website, you can still seek help and advice from an expert to analyse your website and suggest some changes that can improve the conversions drastically.

Relevant content equals Relevant Traffic

The most important aspect to consider whilst aiming for conversion improvement is to identify with your target audience. People behave differently so it’s important to react to the needs of your potential customers. Undirected marketing efforts will result in lots of traffic but if it’s not relevant, it’s of no use. By delivering relevant content will result in relevant traffic.

This time rather than spending more money on marketing efforts, spend some time on evaluating the results of current marketing methods. Be proactive, monitor, make changes and you will be able to see a difference in your conversion rate.

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