SEO, SEM, SERP, "what does it mean?"

Monday, June 17, 2013

For most people, the Internet is simply an innovative conduit for research and networking. For companies who use the Internet as part of their marketing strategy and business model, however, the story is very different.

As the internet rapidly overtakes all other forms of advertising and forming connections, understanding the language and politics of using digital marketing is a benchmark for success, no matter what kind of company you have. Here's some common web-based marketing terms to take your marketing efforts to the next step.

CTR: CTR, or Click-Through-Rate
Is a way of monitoring advertising success based on the number of individuals who click on a particular link. CTR is generally used in email marketing to track the number of email readers who are engaged by a particular campaign.

PPC: Pay-Per-Click
Is an online advertising strategy in which an advertiser pays a website owner or company for each click on the advertisement. Despite the perceived cost, PPC involves the idea that the expense of paying for a click is worth the business an advertisement can bring. Google Adwords is a great example of PPC, the ads in the right hand column and at the top of the page are PPC ads.

PR: PR stands for public relations
The practice of sharing information with others for marketing or advertising purposes. In the realm of digital marketing, PR engagements generally involve social media and networking as a way for organisations to reach out to individuals.

ROI: ROI, Return on Investment
Is a term that refers to the profit made on money used for a purpose, such as the money earned on the capital invested in an advertising or marketing venture. ROI can be simple yet effective way of judging a campaign’s profitability.

SEO: Search Engine Optimization, or SEO
s one of the most commonly used terms in Internet marketing. Essentially, SEO is the process of driving a website’s visibility in search results based on the terms used. SEO often involves the commonly used search terms or keywords to create more search engine hits.

SEM: Search Engine Marketing
Is the process of using SEO for marketing purposes. Companies employ SEM by designing the content on their sites to increase web search hits and thus the visibility to their products and services.

SERP: SERPs, or Search Engine Results Pages
Describes the results generated by an Internet search engine. SERPs can refer to a particular page of results or the full list of information generated. In generally, the higher or more frequently a company can appear on SERPs, the more effective their SEM strategies prove to be.

For companies educated in more traditional marketing approaches, the world of Internet marketing can seem too complex to be useful. However, web-based marketing and advertising is the strategy of the moment and it is important for corporations to embrace this rapidly developing trend.

DK Media a website design and web development company located in Wollongong and Sydney is excited to help your business put these Internet marketing terms and tactics to work to increase your company’s profits in an effective and highly practiced way. With years of experience helping companies expand their customer bases and grow revenue, DK Media can find the digital solution best suited for you.

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